Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness

Murugan Anandarajan Drexel University ; Maliha Zaman Drexel University ; Qizhi Dai Drexel University ; Bay Arinze Drexel University

Abstract

By integrating Media Richness Theory, Channel Expansion Theory, and the Technology Acceptance Model (TAM), we study the postadoption use behavior of instant messaging. We developed the construct “use richness” as a measure of the extent to which users use the media communication capacity after adoption and proposed a conceptual model of the antecedents of use richness. Through a field survey with 272 valid responses and structural equation modeling, we empirically tested our model and found that use richness is positively affected by perceived media richness, perceived usefulness, and perceived social usefulness.

Journal
IEEE Transactions on Professional Communication
Published
2010-06-01
DOI
10.1109/tpc.2010.2046082
CompPile
Open Access
Closed
Export

Citation Context

Cited by in this index (5)

  1. IEEE Transactions on Professional Communication
  2. Business and Professional Communication Quarterly
  3. IEEE Transactions on Professional Communication
  4. IEEE Transactions on Professional Communication
  5. IEEE Transactions on Professional Communication

References (73) · 1 in this index

  1. im giants told to work it out.
    CNET News
  2. 10.1525/sp.1997.44.2.03x0221m
  3. 10.1525/sp.2002.49.1.11
  4. Flow The Psychology of Optimal Experience
  5. 10.1145/587078.587082
Show all 73 →
  1. 10.1145/1070838.1070860
  2. online surveys in marketing research: pros and cons
    International Journal of Research in Marketing
  3. 10.2307/249417
  4. the delone and mclean model of information system success: a ten-year update
    J Manage Inf Syst  
  5. media, tasks, and communication processes: a theory of media synchronicity
    MIS Quart  
  6. 10.1287/orsc.1040.0071
  7. 10.4018/jec.2006070104
  8. extending the understanding of end-user information systems satisfaction formation: an eq…
    MIS Quart  
  9. 10.1016/S0305-0483(02)00054-3
  10. relational aspects of computer-mediated communication: experimental observations over time
    Organiz Sci  
  11. 10.1287/orsc.11.4.404.14600
  12. exploring the core concepts of media richness theory: the impact of cue multiplicity and …
    J Manage Inf Syst  
  13. 10.1287/orsc.5.2.121
  14. the influence of technology on the initiation of interpersonal relationships
    Education
  15. 10.1287/orsc.7.2.119
  16. 10.2307/257090
  17. 10.1287/orsc.6.4.423
  18. 10.1037/0021-9010.77.1.65
  19. 10.1145/1101779.1101782
  20. 10.2307/3250951
  21. 10.1016/S0747-5632(99)00038-2
  22. 10.1108/09593840010359473
  23. 10.1016/j.infoandorg.2005.02.004
  24. 10.1145/358916.358975
  25. 10.1145/587078.587081
  26. 10.1287/orsc.11.2.163.12510
  27. instant messaging acceptance and use among college students
    8th Pacific Asia Conf Information Systems Shanghai China
  28. 10.2307/249669
  29. 10.1287/mnsc.32.5.554
  30. 10.1287/orsc.5.4.502
  31. communication media repertoires: dealing with the multiplicity of media choices
    MIS Quart  
  32. 10.1177/009207038801600107
  33. 10.2307/2094445
  34. 10.1287/isre.9.3.256
  35. Personal Web Usage in the Workplace A Guide to Effective Human Resources Management
  36. 2nd ed Web Center for Social Research Methods
  37. 10.1037/h0046016
  38. 10.2307/3150980
  39. Multivariate Data Analysis
  40. Testing Structural Equation Models
  41. 10.1037/0033-2909.107.2.238
  42. im [@work] adoption of instant messaging in a knowledge worker organization
    37th Hawaii Int Conf System Sciences Big Island HI
  43. acceptance of technology with network externalities: an empirical study of internet insta…
    JITTA J Inf Technol Theory Appl
  44. 10.1177/0093650205285368
  45. 10.1016/j.chb.2003.12.001
  46. understanding individual adoption of instant messaging: an empirical investigation
    J Assoc Inf Syst
  47. the technology acceptance model: past, present, and future
    Commun AIS
  48. 10.1287/mnsc.41.8.1328
  49. 10.1016/S0378-7206(01)00143-4
  50. 10.1016/j.im.2006.03.007
  51. 10.1145/506724.506726
  52. a comprehensive conceptualization of post-adoptive behaviors associated with information …
    MIS Quart  
  53. usefulness of instant messaging among young users: social vs. work perspective
    Human Syst Manage  
  54. theorizing the unintended consequences of instant messaging (im) for worker productivity
    Sprouts Working Papers Inf Environ Syst Organiz
  55. the young & the wireless
    School Libr J
  56. media selection to meet communication contexts: comparing e-media selection to meet in an…
    Commun AIS
  57. 10.1145/1188816.1188817
  58. user acceptance of information technology: toward a unified view
    MIS Quart  
  59. 10.1037/0033-2909.103.3.411
  60. IEEE Transactions on Professional Communication
  61. 10.1287/mnsc.46.2.186.11926
  62. 10.1111/j.1540-5915.1999.tb01614.x
  63. 10.1037//0021-9010.71.2.219
  64. use behavior of computer-mediated communication and positive psychological capital
    Northeast Decision Sciences Institute Conf San Juan PR
  65. 10.1016/S0048-7333(01)00138-X
  66. 10.2307/249008
  67. 10.1287/mnsc.35.8.982
  68. methods for fault diagnosis in rail vehicle traction and braking systems
    IEE Colloquium on Qualitative and Quantitative Modelling Methods for Fault Diagnosis (Digest No 1995/079)