IEEE Transactions on Professional Communication Jan 1998

Strategies of containment in recall notices

P.J. Beauvais

Abstract

To understand how strategies of containment operate in recall notices, a writer or reader must first consider two goals that these notices attempt to accomplish. The first of these goals is obvious: a well-constructed recall notice entices a consumer into returning a defective product to the manufacturer, allowing the manufacturer to repair or replace the product. The second goal, while somewhat less obvious, is equally important: the recall notice controls damage to the manufacturer's reputation. Faced with the unpleasant task of recalling a product, the manufacturer can use that recall notice to mitigate its responsibility for the defective product and to demonstrate its concern for the consumer.

Journal
IEEE Transactions on Professional Communication
Published
1998-01-01
DOI
10.1109/47.712360
CompPile
Open Access
Closed
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References (4)

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    Style Ten Lessons in Clarity and Grace
  2. chrysler corporation (0)
    Safety Recall to Replace Your Vehicle s Lower Steering Column Coupler
  3. jameson (1981)
    The Political Unconscious Narrative as a Socially Symbolic Act
  4. eagleton (1976)
    Criticism and Ideology
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