Communication for management and business

Norman B. Sigband ; Michael J. Rossi Merrimack College

Abstract

The latest edition of this classic text features extensive reorganization of content, four guest-written chapters, a new section of case problems, and 11 new selections out of the 15 in the readings section. The result is a substantial difference from the previous edition, a difference which is likely to please old admirers of the text and to win new admirers.

Journal
IEEE Transactions on Professional Communication
Published
1983-06-01
DOI
10.1109/tpc.1983.6448700
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