Do you need that second color?

Abstract

When money is short, two-color printing is often the first thing to go from technical manuals and instructional texts. Does their effectiveness suffer as a result? Conversely, when a second color is used, is it often just a waste of money? This paper sets out, first, the main purpose for which a second color can be used; second, technical and perceptual constraints on the use of color; and, third, research findings on color and learning. The purpose of the paper is to provide practical guidelines for decisions about the use of a second color in texts.

Journal
IEEE Transactions on Professional Communication
Published
1982-06-01
DOI
10.1109/tpc.1982.6447759
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