Abstract
Tradition prescribes the communication of good research by a written report, but adequate and timely reporting is the weakest link in industrial communication systems. Two mistakes made in trying to solve this problem are spending money instead of thought on communicating and assuming that writing is the same as communicating. Management must tell people what kinds of reports are needed for their decision making, establish the climate for motivating appropriate upward and horizontal flow of information, and respond to what is communicated.