Journal
Written Communication
Published
1984-01-01
DOI
10.1177/0741088384001001003
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References (18)

  1. Journal of Advertising Research
  2. Advertising in America: The consumer view
  3. Journal of Advertising Research
  4. Harvard Business Review
  5. Consumerism: A new force in society
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  1. Journal of Advertising Research
  2. Backstage
  3. Journalism Quarterly
  4. Journal of Educational Psychology
  5. Assessing information content in advertisements
  6. Journalism Quarterly
  7. Journalism Quarterly
  8. Journal of Marketing
  9. Contemporary marketing thought
  10. Journal of Consumer Policy
  11. Journal of Advertising Research
  12. Journal of Advertising Research
  13. James Webb Young Conference