Visibility and Rhetoric: Epiphanies and Transformations in theLifePhotographs of the Selma Marches of 1965

Victoria J. Gallagher North Carolina State University ; Kenneth S. Zagacki North Carolina State University

Abstract

Abstract In this article, we contribute to scholarship on visibility and rhetoric by examining the way in which photographs published in march 1965 issues of life magazine functioned rhetorically to (1) evoke common humanity by capturing moments of embodiment and enactment that challenged the established images of blacks in the minds of whites and held up for scrutiny assumptions and power relationships that had long been taken for granted; (2) evoke common humanity by creating recognition of others through particularity; and (3) challenge taken–for-granted ideas of democracy, reminding viewers that a large gap existed between abstract political concepts like democracy and what was actually occurring in american streets. We conclude by considering the transformative capacity of photojournalism as it mediates between the universal and the particular, and enables viewers to experience epiphanic moments when issues, ideas, habits, and yearnings are crystallized into a single recognizable image. Notes This type of discourse is exemplified by the following excerpt from Congressional Debates the year preceding the Selma marches: See "An American Tragedy, Newsweek (22 March 1965), p. 21. The article gives a complete summary of the draft of the bill completed the weekend immediately following the Selma march. Life magazine ran stories about the Selma marches in back-to-back March issues that tied President Johnson's pivotal speech in support of the bill to the photographs and other media coverage of the Selma march. And Senators referred to television coverage of the marches as impacting their view in the Senatorial debate over the bills, see Congressional Record – Senate, "Disorder in Selma, AL," 9 March 1965, p. 4504. The description of the pictures that follows was re-written after a long and frustrating effort to receive permission to reprint the photographs themselves with the article. Black Star, a photo agency with a long and respected history, represents the photographers and their work. Unfortunately, the agency charges a minimum of $300 for reprints of each civil rights–related photograph, making the cost of reprinting quite prohibitive. In our description of the artifacts, therefore, we strive to provide a brief written sketch of each picture we analyze—relying on the analysis itself to provided added dimension—and also describe its relation to others on the page and in the subsequent issue of the magazine. More importantly, we strive to provide information that will assist readers in locating the images via library resources to which they may have access. As Hariman and Lucaites argue, "Photojournalistic icons operate as powerful resources within a public culture, not because of their fixed meaning, but rather because they artistically coordinate available structures of identification within a performative space open to continued and varied articulation" (387). For a summary of this exhibit, see "In the Spirit of Martin: The Living Legacy of Dr. Martin Luther King, Jr."<http://www.sites.si.edu/exhibitions/exhibit_main_print.asp?id=60>.

Journal
Rhetoric Society Quarterly
Published
2007-03-29
DOI
10.1080/02773940601016056
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  1. Argumentation

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