A dialogue between traditional and cognitive rhetoric: Readings of figuration in George W. Bush's “axis of evil” address

Philip Eubanks; John D. Schaeffer

doi:10.1080/02773940409391281

Rhetoric Society Quarterly Mar 2004

A dialogue between traditional and cognitive rhetoric: Readings of figuration in George W. Bush's “axis of evil” address

Philip Eubanks Northern Illinois University ; John D. Schaeffer Northern Illinois University

Abstract

Abstract This article takes the form of a dialogue between traditional rhetoric and cognitive rhetoric, offering complementary readings of rhetoric and figuration in President George W. Bush's 2002 State of the Union Address, the so‐called “axis of evil” speech. Traditional and cognitive rhetorics differ most markedly in their approach to metaphor, metonymy, and other figures. This dialogue brings important differences into focus and, at the same time, demonstrates the potential of combining approaches. In addition to metonymy and metaphor, it discusses blending theory, acutezze, and related questions.

Journal: Rhetoric Society Quarterly
Published: 2004-03-01
DOI: 10.1080/02773940409391281
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Open Access: Closed
Topics: rhetorical criticism
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A dialogue between traditional and cognitive rhetoric: Readings of figuration in George W. Bush's “axis of evil” address

Abstract

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References (14) · 1 in this index

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