Rhetoric Review Oct 2013

The Google-China Dispute: The Chinese National Narrative and Rhetorical Legitimation of the Chinese Communist Party

Lei Zhang Texas Woman's University

Abstract

In 2010, during the Google-China dispute, the Chinese Communist Party deployed a rhetoric imbued with the strong pathos of the "century of humiliation" (guochi) that China suffered at the hands of imperialists and used the Google incident to reaffirm its guardianship of the Chinese nation = state. As a case study, this discursive analysis of the Google dispute illustrates the rhetorical techniques and processes the Chinese Communist Party utilized to cement its legitimacy. Relying on the resistance-to-imperialism narrative template, the Chinese Government has circulated discourse that resonates with a public who continue to fear foreign infringement of sovereignty.

Journal
Rhetoric Review
Published
2013-10-01
DOI
10.1080/07350198.2013.828549
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Topics
rhetorical criticism discourse analysis argument qualitative research
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