Abstract

Abstract This essay blends critical race theory and Eduardo Bonilla-Silva's sociological theory of color-blind racism to interrogate color-blind rhetoric. It uses the Kennedy–Nixon Presidential Debates as a site that, while illustrating the widely presumed duplicitous nature of political discourse, paradoxically romanticizes and concretizes the concepts of freedom and equality as race-neutral categories. Tracing the term “color blindness” to the Plessy Versus Ferguson case, the paper exposes the rhetorical and material limitations of legal language, from the Brown Versus the Board of Education decision to current controversies surrounding affirmative action, which advocate race neutrality rather than progressive color consciousness.

Journal
Rhetoric Review
Published
2007-01-01
DOI
10.1207/s15327981rr2601_2
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