The Rise, Fall, and Rise Again of Communication as a Disciplinary Signifier in Australia: After the “Cultural Turn” and the “Digital Turn”

Journal of Technical Writing and Communication Apr 2024 Open Access

The Rise, Fall, and Rise Again of Communication as a Disciplinary Signifier in Australia: After the “Cultural Turn” and the “Digital Turn”

Terry Flew University of Sydney

Abstract

Communication as a discipline has a curious double life, being both disavowed in favor of something else, yet remains as a conceptual anchor point for a diverse range of intellectual projects. This argument focuses upon four challenges, or “turns,” that communication as a field has experienced: the “cultural turn” associated with cultural studies; the global turn; the “creative turn”; and the “digital turn” associated with the Internet and social media. It is observed that these have been collectively incorporated into a broadened communication field, and that concepts associated with communication remain relevant to other disciplines and fields.

Journal: Journal of Technical Writing and Communication
Published: 2024-04-01
DOI: 10.1177/00472816231163772
Open Access: OA PDF Hybrid
Topics: social media multilingual writers

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