Abstract
The ability to coin cryptic expressions and to write fluently without saying anything of consequence has long been prized by members of the upper echelons as an important source of prestige. It is also a reliable defense against responsible communication. Engineers who know their work well and write about it informatively are deprived of this opportunity to earn recognition. The techniques of the elite, improved upon by avant-garde writers, are resolved into a few simple suggestions to aspiring engineer-authors. These suggestions, substituted for rules of normal English and conventional communication, supply technologists also with the means to achieve prestige, similarly without the burdens of productive research and conscientious language.