Abstract

Because today's emphasis on equal opportunity employment has created a multiethnic business community, every advanced business communications course should include a unit on transracial communication. Arthur L. Smith's Transracial Communication is a useful text for such a three-week unit [1]. Supplemented with several additional articles, it provides material for individual projects and for class discussions on Black dialect, slang, and body language; symbolic imperialism in America; and interracial credibility blunders. While participating students will not immediately become skilled transracial communicators, they will become more aware of the assumptions underlying their words and less likely to reveal ethnocentrism in their business communications.