Journal of Technical Writing and Communication Jul 1977

Teaching Transracial Communication in an Advanced Business Communications Course

Sally Cole Mooney University of Florida

Abstract

Because today's emphasis on equal opportunity employment has created a multiethnic business community, every advanced business communications course should include a unit on transracial communication. Arthur L. Smith's Transracial Communication is a useful text for such a three-week unit [1]. Supplemented with several additional articles, it provides material for individual projects and for class discussions on Black dialect, slang, and body language; symbolic imperialism in America; and interracial credibility blunders. While participating students will not immediately become skilled transracial communicators, they will become more aware of the assumptions underlying their words and less likely to reveal ethnocentrism in their business communications.

Journal
Journal of Technical Writing and Communication
Published
1977-07-01
DOI
10.2190/yn3e-xbgc-en7j-hf4n
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Open Access
Closed
Topics
teacher development professional writing
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References (13)

  1. Smith A. L. (1973)
    Transracial Communication
  2. Bentley R. H. and Crawford S. D. (eds.), Black Language Reader, Scott, Foresman and Company, Glenview, Illino…
  3. Johnson K. (1972)
    Rappin' and Stylin' Out
  4. Dillard J. L., Black English, Random House, New York, pp. 39–72, 1972; the translating exercise appears in th…
  5. Hall E. T. (1959)
    The Silent Language
Show all 13 →
  1. Horton J., Time and People Cool, Rappin' and Stylin' Out, pp. 19–31, 1972.
  2. 10.1111/j.1460-2466.1970.tb00871.x
     ↗
  3. Johnson R. (1974)
    Messages: A Reader in Human Communication
  4. Cooke B. G. (1972)
    Rappin' and Stylin' Out
  5. Abrahams R. D. (1972)
    Language and Cultural Diversity in American Education
  6. MacCann D. (1972)
    The Black American
  7. MacCann D. (1972)
    Books for Children
  8. MacCann D. (1972)
    Readings in Racism
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