Abstract

Both science and the public can be harmed by premature or inaccurate publicity. Physicians' concern centers on the damaging effects of inaccuracy and sensationalism and on the hazards of invasion of privacy. Balancing these concerns is a legitimate desire by the public to know about scientific progress. Medicine has fairly specific ethical guidelines for physicians' conduct in this area; an analogous code for science writers might help to control the occasional abuses of trust by these writers. At the same time physicians must become more skillful in communicating information.