Methods of Measuring Communication Results

Abstract

Measurement is the key to the future in communication. To be able to develop better methods of communicating difficult material in shorter time, we need methods to measure the result. This article discusses what measuring methods can be used and which measuring instruments are needed.

Journal
Journal of Technical Writing and Communication
Published
1971-04-01
DOI
10.2190/a101-hgxh-grd1-3kvv
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