Philosophy & Rhetoric Dec 2021

Phantastic, Impressive Rhetoric

Misti Yang Vanderbilt University

Abstract

ABSTRACT This article develops a theory of rhetorical impression through a critical genealogy of the term phantasia. The genealogy demonstrates cause for understanding phantasia as impression, not image. I trace phantasia as impression through the work of Plato and Aristotle but ultimately argue that the stoics offer the most productive leads for thinking through impressions, materiality, and sensations together. Specifically, I demonstrate how the stoics' concept of lekton can productively mediate the relationship between rhetoric, materiality, imagination, and idealism. In the closing section, I suggest how a theory of rhetorical impression can address lacunae in existing new materialist approaches.

Journal
Philosophy & Rhetoric
Published
2021-12-01
DOI
10.5325/philrhet.54.4.0374
Open Access
Closed
Topics
rhetorical theory multimodality race and writing

Citation Context

Cited by in this index (1)

  1. Kalin et al. (2022)
    Rhetoric, Methodology, and a Question of Onto-Epistemological Access
    Philosophy & Rhetoric

Cites in this index (3)

  1. Chaput (2020)
    The Body as a Site of Material-Symbolic Struggle: Toward a Marxist New Materialism
    Philosophy & Rhetoric
  2. Stroud (2012)
    William James and the Impetus of Stoic Rhetoric
    Philosophy & Rhetoric
  3. Kennerly (2010)
    Getting Carried Away: How Rhetorical Transport Gets Judgment Going
    Rhetoric Society Quarterly
Also cites 9 works outside this index ↓
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    Classical Quarterly  ↗
  2. (2010)
    New Materialisms: Ontology, Agency, and Politics
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    “Looking into Aristotle’s Eyes: Toward a Theory of Rhetorical Vision.”
    Advances in the History of Rhetoric  ↗
  4. (2010)
    “Sermo and Stoic Sociality in Cicero’s De Officiis.”
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  5. (2014)
    “Sensory Marketing, Embodiment, and Grounded Cognition: A Review and Introduction.”
    Journal of Consumer Psychology  ↗
  6. (2002)
    “Aristotle’s Notion of ‘Bringing-Before-the-Eyes’: Its Contributions to Aristotelian and …
    Rhetorica  ↗
  7. (2005)
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    Philosophy & Rhetoric  ↗
  8. (2011)
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    Social Studies of Science  ↗
  9. (2019)
    “Technoliberal Rhetoric, Civic Attention, and Common Sensation in Sergey Brin’s ‘Why Goog…
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CrossRef global citation count: 1 View in citation network →

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