Abstract

Pragmatism's star in the field of rhetorical studies continues to rise, with more and more scholars mining the depths of figures such as Dewey, James, Addams, and beyond for rhetorically useful material. Part of the challenge comes from the complex historical context that such thinkers are embedded in; another challenge stems from pragmatism's own commitment to praxis over the production of abstract—and all too often academic—theories divorced from the historical-material conditions of their emergence. Often, its best thinkers are those who both engage in political practice and guide criticism instead of those who exclusively write scholarly books removed from the world of praxis. Steven Mailloux is one of the current group of scholars attempting to recover and promote this pragmatist tradition, both in his activities as a theorist and as a critical practitioner, especially as it affects rhetorical studies and implicates allied disciplines. Rhetoric's Pragmatism is his latest attempt to flesh out what pragmatism means for those thinking about, and often practicing, the transdisciplinary arts of rhetoric and criticism, and how we are to make sense of pragmatism in its theoretical guises and in concrete practices of interpretation and sense making. Mailloux's book is a wonderful new entry in the growing body of work that explores what pragmatism means for rhetoric, and what rhetoric means for those who study pragmatism.Rhetoric's Pragmatism collects fifteen of Mailloux's previously published essays, largely focused on the interplay between rhetoric and interpretation, and forms a new exploration of “rhetorical pragmatism.” This becomes a “rhetoricized form of neo-pragmatism” that extends the philosophical thought of figures such as Richard Rorty, Jeffrey Stout, and others (1). In the introduction he indicates that the work as a whole explicates the idea of “rhetorical hermeneutics,” or the orientation that “claims that all interpretation involves rhetoric (we make our interpretations through figure and argument) and all rhetoric involves politics (power relations both condition and are affected by our arguments)” (18). The complexity and methodological diversity of the chapters that follow are explained in short order by Mailloux in the following catchy, but perhaps perplexing, slogan—“rhetorical hermeneutics often uses rhetoric to practice theory by doing history” (1). What this maxim gets at is Mailloux's engagement with history, a history of thinkers and theories and practices of communication, all of which require his interpretive activity and that putatively shed light on larger and more abstract questions about the nature of interpretation in general. Both the compact statement and his explorations in this book reveal the various integrations that Mailloux strives to present his readers with, many of which involve interpretative maneuvers such as reception studies and close readings of specific texts, as well as more abstract philosophical theorizing. This transdisciplinary and diverse approach makes the book both a challenging and a rewarding read.The book is divided into four main sections dealing with a range of topics that include rhetoric and ontology, rhetoric and interpretation in global contexts, comparative rhetoric and Jesuit “theorhetoric,” and rhetorical pragmatism's connection to reception history. The first section is loosely defined by the intersecting concerns of human ontology, rhetoric, and interpretation. The first chapter investigates the challenges of interpretation and hermeneutic activity (taken to be largely the same sort of activity for Mailloux) from the complementary realms of rhetorical action and legal judgment. Mailloux's approach in this chapter employs his strategy of engaging specific texts and practices to both use interpretative frameworks and to theorize such frameworks (and their entailments) in a more abstract sense. This explains why he explicates the theoretical dividends of rhetorical pragmatism by turning toward the historical events that form a line from Huckleberry Finn, and its reception history, to influential court decisions on equal rights. Mailloux insists that our theoretical claims and interpretative judgments recognize the dependence of our claims on historical contexts: “Rhetorical hermeneutics claims that all interpretation involves rhetoric … and all rhetoric involves politics” (18). We run into trouble “only when these rhetorical moments get extracted from their historical context of persuasive activity and become the basis of foundationalist theorizing” (19).The next three chapters comprising this section expand on this commitment to the humanistic contexts that rhetoric so often inhabits. What does it mean to be human and to be implicated in contexts that are based upon and demand interpretation? What does it mean to consider—and to be affected by—reception histories, or the account of the rhetorical consequences of various interpretations of specific texts over some historical time period, of communicative objects and practices? Chapter 2 engages the neo-pragmatist movement, featuring figures such as Richard Rorty, Jeffrey Stout, and Stanley Fish, and attempts to find room for rhetorical pragmatism in its confines. Mailloux ranges from the early pragmatist F. C. S. Schiller to Stout's work on religious communities and communication to posit his own version of pragmatism as a “mediating rhetoric” that finds the middle ground “between pessimism and optimism, between idealism and realism” (31). Chapter 3 continues the explication of Mailloux's theory of rhetorical pragmatism by engaging Heidegger's anti-humanist strains from Ernesto Grassi's revisionist interpretation of humanism. Showing his facility with a range of theoretical orientations, Mailloux deftly moves his discussion of Grassi's humanism to include Michael Leff's rhetorically sophisticated “Ciceronian humanism” and its critics. Chapter 4 shows the contemporaneous and constructive value of his approach to doing history through engaging histories of rhetorical effects. Here Mailloux uses Hubert Dreyfus's creative Kierkegaardian critique of the internet—and its critical reception by neo-pragmatist Richard Rorty—as a means to delineate his own rhetorical pragmatism. A new approach that builds upon Dreyfus's critique, Mailloux argues, prioritizes calls for self-reflection about our own vocabularies of self-creation as well as our own “passionate commitments” as online agents (51).The second part of the book is comprised of three chapters, each expanding the discussion of rhetorical pragmatism to more global and intercultural contexts. Chapter 5 explores the vexing question of whether cross-cultural communication is possible without traces of ethnocentrism. Unlike Rorty who quickly accepts the supposed inevitability of ethnocentrism in interpretative matters, Mailloux searches for a version of pragmatism that can escape significant and harmful strains of ethnocentrism in contexts of cross-cultural interpretation. He explores the challenges of different power dynamics and the question of interpretative standards in cross-cultural situations by interpreting these questions through the example of a Star Trek episode, and eventually concludes that “ethnocentrism is unavoidable in cross-cultural comparisons. Practically, the particular shape that any comparison takes in a specific case depends on the particulars of that case” (70). While the Star Trek episode served as a useful thought experiment, some may wish for actual instances of cross-cultural interpretation to serve as a way to explicate the pathways of cross-cultural interpretative activity. The next two chapters do just this, featuring Jesuit missionaries and their interpretative practices as a case of cross-cultural rhetoric. Chapter 6 presents Jesuit “eloquentia perfecta” as a rhetorical encounter with guiding themes for encounters with other cultures, balancing appropriation with concerns about missionary hermeneutic metapractice. Chapter 7 provides a brief commentary on this Jesuit rhetoric as an example of “theorhetoric” that foregrounds “rhetorical accommodationism” (87)—it utilized the arts of rhetoric in an attempt to account for local practices of interpretation and to assert various meanings and conceptions of the good to local audiences in turn.In the third section of this book, Mailloux further explores the orientation to comparative rhetoric he extracts from the Jesuit theorhetoric that aims to accommodate indigenous cultures as it understands and persuades. Chapters 8 and 9 serve as an extension of this project, ruminating on hermeneutics, allegory, and deconstruction in thinkers such as Hans-Georg Gadamer, Paul de Man, and Kenneth Burke. Chapter 10 returns to the Jesuit-inspired inflection of rhetorical pragmatism in the context of the challenges posed by rhetorical education. According to Mailloux, rhetorical education “has been portrayed in contradictory ways, sometimes as conservative defender of tradition and at other times as progressive advocate of change” (115). Mailloux indicates that this is a false dichotomy for the educational approach of rhetorical pragmatism—“‘what works’ must be defined to encompass not simply what is procedurally effective in a specific rhetorical context, but also what is consistent with great educational purposes across multiple contexts” (115). In other words, certain strategies or approaches might seem to work fine, but become increasingly problematic when viewed from other contexts; alternatively, some approaches can be limited to just those arenas in which they work, with no promise that they hold across multiple other contexts or areas of application. Burke's “theotropic logology” is then employed to highlight the promise of the approach taken by the Society of Jesus over its complex history. Jesuit pedagogy and spiritual exercises are rendered rhetorical on Mailloux's reading, a gain in itself outside of the conversations over pragmatism and rhetoric. Chapter 11 explicates the modern adaptions of Jesuit rhetoric in American colleges, including the educative texts and novels produced by Jesuit thinkers that aimed to inculcate the skills of eloquentia perfecta in young pupils.The fourth part of Rhetoric's Pragmatism explores the act of reception, a topic not unremoved from Mailloux's past scholarship on reception histories. In the act of reading, we interpret and practice rhetoric; the theory of rhetorical pragmatism must provide some guidance in this enacted interpretative realm if it is to be a reliable guide to the vicissitudes of meaningful practice. In chapter 12, Mailloux explores “the rhetorical effects of reading about reading in a globalized culture” (138). Using Azar Nafisi's Reading Lolita in Tehran as its globalized artifact, Mailloux explores the political situatedness of our interpretative judgments, and the extent to which they can transcend ideological entanglements in diverse cultures and contexts. Chapter 13 further investigates the process of reading and interpreting by looking at the embodied intensities available in nineteenth-century travel narratives of visitors to Rome. Using these “walking narratives” alongside modern narrative theory, Mailloux interrogates the travel memoires of Herman Melville, Orville Dewey, and Frederick Douglass as attempts to produce a “composition of place” (156) among their interested readers back home. Chapter 14 marks a break with the format of the rest of the book, being composed of an interview Keith Gilyard conducted with Mailloux. The informal and dialogic tone of this exchange is helpful, especially as it serves to flesh out the “idea of cultural rhetoric” (158) in Mailloux's rhetorical pragmatism. The discussion ranges over a variety of topics, but one interesting part concerns whether or not “pragmatism” taken in its most general meaning entails specific political commitments. After indicating some putative ways that it may not be determined politically, Mailloux concludes that pragmatism lines up with “radical democracy,” since both “share tropes of conversation and dialogue; they share arguments about the primacy of empowerment and protection of minority rights; and they share narratives about the way that you come up with knowledge of truth: through deliberation” (165). The final chapter returns to Mailloux's exploration of reception, reading, and interpretation, and explores the political theologies resident in textual attempts to come to terms with slavery and abolitionist narratives. Here Mailloux's approach is showcased in its rich contextual detail and attentiveness to close reading of texts when he investigates how Frederick Douglass, Herman Melville, and others received the burden and vocabulary of abolition in their own writings.Mailloux's Rhetoric's Pragmatism is a grand addition to the growing wave of research that explores the value of the pragmatist tradition for those in rhetorical studies. It deftly combines theorizing, close reading, and reception histories to make its case that rhetorical pragmatism is a valuable way to engage the promises of rhetorical action among critics and practitioners alike. Like any project, it makes strategic decisions that garner some gains, but that inevitably entail some lacunae. For instance, the collated nature of this work—along with the lack of a synoptic conclusion—sometimes leaves the reader wondering how all of these parts and episodes fit together in a way that provides general guidance for the next instance of interpretation, be it the reader's or Mailloux's. But perhaps this is Mailloux's point in leaving rhetorical pragmatism an open narrative. As I read through this book, I also found myself wondering how this story might have went if Mailloux had engaged the extensive range of us working in and through the separate areas of pragmatist rhetoric and comparative rhetoric. Of course, some of the pieces collected here predate much of the current work in these areas, and Mailloux's approach has a reason for prioritizing the displaying of the value of his application of rhetorical pragmatism to specific lines of inquiry over engaging the full range of past work of others. Still, as the areas of pragmatist rhetoric and comparative or intercultural rhetoric fill with more and more studies, as well as theoretical disputes over the best methods for such work, our accounts of rhetorical pragmatism must grow to fully engage this diversity of readings and readers. Even the guiding term of “pragmatism” demands interrogation and a pluralistic approach to unpacking it: pragmatism is not one thing or theory, of course (as Mailloux acknowledges with his diverse operationalizations of “rhetorical pragmatism”), and versions of it have spread to (and evolved in) cultural contexts as different as Italy, China, and India over the past century. Current scholarship is recognizing this pluralism and global diversity of pragmatism more and more. All of these challenges, however, can be left for future explorations of rhetorical pragmatism. With its rich diversity of topics and playful approaches to reading and theorizing, Rhetoric's Pragmatism does an admirable job of collecting Mailloux's past and present thoughts on and applications of the complex pragmatist tradition to the ephemeral realms of rhetorical practice.