Abstract

Abstract This article investigates an event in which the crew of Apollo 8 read the first verses of the book of Genesis on Christmas Eve, 1968, to a television audience of half a billion people. Drawing from letters from a NASA official who provided detailed rhetorical advice for the event, letters to the editor and op-eds in local newspapers, and an interview with one of the crew, it examines how the planners and the public assessed the appropriateness of the reading. While many different ways existed to interpret the occasion of the broadcast, we argue that the decorousness of the reading was understood as a function of the magnitude of the mission and the sublime “God's eye” view it afforded.