Abstract

A current rise in so-called “caveman” diets, books, exercise regimes and other trends demonstrates a cultural attempt to reclaim idealized prehistoric conditions for the modern human. In a rhetorical analysis of texts from this modern paleo culture, we identify what we call a “paleomyth” and illustrate how such lifestyle trends not only offer truncated understandings of evolutionary science, but more importantly how they offer a mythological narrative for paleo believers.