Abstract

This article examines tensions within infertility advocacy campaigns, like #Access2Care, which seek to improve access to healthcare, yet, at times operate within an advocacy framework that fails to listen to the very subjects they seek to empower. Ultimately, such actions lead to a misrepresentation of what empowerment means for the advocacy subject, and in doing so, fractures coalition-building. In response to these shortcomings, I outline a rhetorical framework built on relational advocacy and illustrate how rhetorical scholars can contribute to advocacy campaigns.