Shifting Blame: C. Everett Koop’s AIDS Rhetoric of Guilt and Redemption

Abstract

C. Everett Koop narrated two distinctly different stories about AIDS, one for general audiences and another for black audiences. His approach demonstrated an evolution in scapegoating rhetoric from agent to scene that positioned blacks as immoral, culpable in the spread of the virus, and ultimately responsible for meeting their own health care needs.

Journal
KB Journal: The Journal of the Kenneth Burke Society
Published
2019-06
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