Abstract

Understanding the characteristics of letters---their names, sounds, relations to the other letters, and shapes (aka letterforms)---is at one point in our lives so new that we need elaborate learning aids. But, after decades of reading and writing, letterforms become nearly invisible to most people, despite our daily use of text. Type Matters: The Rhetoricity of Letterforms challenges that invisibility.

Journal
Communication Design Quarterly
Published
2022-03-01
DOI
10.1145/3507454.3507460
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References (1)

  1. Type matters: The rhetoricity of letterforms