Understanding digital badges through feedback, reward, and narrative

Communication Design Quarterly Jun 2015

Understanding digital badges through feedback, reward, and narrative

Joseph Fanfarelli ; Stephanie Vie ; Rudy McDaniel

Abstract

Digital badges are studied and implemented for a variety of purposes. Regardless of the specific application, all badges have one thing in common: they contain explicitly designed information meant to motivate users. This information is created by the badge's developer, transferred using the badge as a vessel, and assimilated by the user. In other words, badges are devices for communication. This article examines this communication process within social environments from three different perspectives---badges as rewards, feedback mechanisms, and narrative. For each of these perspectives, this article provides examples and discusses the type of information that can be communicated as well as the design considerations required for successful communication.

Journal: Communication Design Quarterly
Published: 2015-06-16
DOI: 10.1145/2792989.2792998
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Topics: multimodality multilingual writers

Citation Context

Cited by in this index (1)

Cagle et al. (2019)

Shades of denialism

Communication Design Quarterly

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