Business and Professional Communication Quarterly Jun 2025

Determining Crisis Communication Strategies Based on Country-of-Origin Cues

Mukesh Kumar Indian Institute of Management Amritsar ; Neelu

Abstract

The article investigates how crisis response strategy is influenced by pre-crisis reputation and country of origin during (COO) during crisis. A quasi-experimental study was undertaken to test this influence in Indian versus Non-Indian countries. Countries with positive national identity can withstand the crisis situation better than one with a negative or neutral identity. Based on the COO, companies can choose a less accommodative crisis response strategy like diminishing rather than rebuilding to quell the crisis impact. It provides an understanding of how crisis managers can select the most appropriate response strategy during crisis.

Journal
Business and Professional Communication Quarterly
Published
2025-06-25
DOI
10.1177/23294906251340964
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