Determining Crisis Communication Strategies Based on Country-of-Origin Cues

Abstract

The article investigates how crisis response strategy is influenced by pre-crisis reputation and country of origin during (COO) during crisis. A quasi-experimental study was undertaken to test this influence in Indian versus Non-Indian countries. Countries with positive national identity can withstand the crisis situation better than one with a negative or neutral identity. Based on the COO, companies can choose a less accommodative crisis response strategy like diminishing rather than rebuilding to quell the crisis impact. It provides an understanding of how crisis managers can select the most appropriate response strategy during crisis.

Journal
Business and Professional Communication Quarterly
Published
2025-06-25
DOI
10.1177/23294906251340964
CompPile
Search in CompPile ↗
Topics

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (0)

No references match articles in this index.

Also cites 62 works outside this index ↓
  1. 10.1037/h0076477
  2. 10.1108/02634509810217309
  3. 10.1362/026725798784867536
  4. 10.1108/IMR-06-2016-0122
  5. 10.1007/978-3-531-90918-9_4
  6. 10.2307/258850
  7. 10.1108/02651330810851881
  8. 10.1177/0893318995008004003
  9. 10.1177/0021943604265607
  10. 10.1057/palgrave.crr.1550049
  11. 10.1207/S1532754XJPRR1304_03
  12. 10.1177/089331802237233
  13. 10.1016/S1746-9791(05)01111-9
  14. 10.1108/13632540610664698
  15. 10.1016/j.pubrev.2008.04.001
  16. 10.1108/13632540710843913
  17. 10.3200/SOCP.147.6.607-630
  18. 10.1108/MD-02-2021-0279
  19. 10.1111/j.1468-2370.2009.00276.x
  20. 10.1037/0022-3514.71.1.5
  21. 10.1177/002224378101800104
  22. Fong I. W.-Y. (2023). Organizational stigma: A complementary approach to individuating evaluation of organiza…
  23. 10.1057/palgrave.crr.1540008
  24. 10.1057/bm.2000.10
  25. Gallup. (1991 October 1). Reported in image of US products improves here not abroad. Wall Street Journal. C19…
  26. 10.1177/002224299906300205
  27. 10.5465/amr.2009.35713319
  28. 10.1108/07363760610663303
  29. 10.1509/jim.13.0004
  30. 10.1108/09590550110390896
  31. 10.1057/palgrave.crr.1540096
  32. 10.1080/15205436.2015.1066013
  33. 10.1016/j.pubrev.2009.08.002
  34. 10.1016/j.pubrev.2007.02.018
  35. 10.1016/j.jbusres.2008.06.018
  36. 10.1108/IJOA-08-2019-1852
  37. 10.1108/03090569810197471
  38. Laufer D. Gillespie K. Silvera D. H. (2009). The role of country of manufacture in consumers’ attributions of…
  39. 10.1177/002224379403100209
  40. 10.1080/1532-754X.2004.11925128
  41. 10.2307/259290
  42. Miño P. Austin L. (2022). A cocreational approach to nation branding: The case of Chile. Public Relations Inq…
  43. 10.1177/001872679304600604
  44. 10.1177/002224299405800302
  45. 10.1057/crr.2009.27
  46. 10.1080/13594320500451247
  47. 10.1016/j.pubrev.2016.12.001
  48. 10.1037/0022-3514.42.4.593
  49. 10.1057/palgrave.jibs.8490213
  50. 10.1057/palgrave.crr.1540230
  51. 10.1016/j.jbusres.2014.08.005
  52. 10.1111/risa.13325
  53. 10.1509/jmkg.66.1.15.18449
  54. 10.1177/0093650212466891
  55. 10.1108/JPBM-03-2018-1782
  56. 10.1016/j.pubrev.2022.102182
  57. 10.1108/JPBM-03-2019-2293
  58. 10.1016/j.pubrev.2012.06.012
  59. 10.1007/s10551-008-9731-2
  60. 10.1108/IJBM-08-2017-0171
  61. 10.1111/j.1467-6494.1991.tb00777.x
  62. 10.1016/j.socscimed.2020.113517
CrossRef global citation count: 0 View in citation network →