Citation Context
Cited by in this index (0)
No articles in this index cite this work.
References (55)
-
10.1504/IJIMA.2015.072886
-
Babić Rosario A. de Valck K. Sotgiu F. (2020). Conceptualizing the electronic word-of-mouth process: What we …
-
Barhorst J. B. Wilson A. Brooks J. (2020). Negative tweets and their impact on likelihood to recommend. Journ…
-
Chu S.-C. Kim Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (EWOM) in social net…
-
Donthu N. Kumar S. Pandey N. Pandey N. Mishra A. (2021). Mapping the electronic word-of-mouth (EWOM) research…
Show all 55 →
-
Geldres-Weiss S. Küster-Boluda I. Vila-López N. (2023). B2B value co-creation influence on engagement: Twitte…
-
Ghosh I. Datta Chaudhuri T. (2021). Feb-stacking and Feb-DNN models for stock trend prediction: A performance…
-
Nonlinear multivariate analysis
-
Gopalakrishna S. Lilien G. (2012). Trade shows in the business marketing communications mix. In Lilien G. L. …
-
Graesch J. P. Hensel-Börner S. Henseler J. (2021). Information technology and marketing: An important partner…
-
Gundacker C. Komarnicki G. Jagiello P. Gencikova A. Dahmen N. Wittmann K. J. Gencik M. (2007). Glutathione-S-…
-
Hartmann A. van der Kooij A. J. Zeeck A. (2009). Exploring nonlinear relations: Models of clinical decision m…
-
Hollebeek L. Macky K. (2019). Digital content marketing’s role in fostering consumer engagement trust and val…
-
Holliman G. Rowley J. (2014). Business to business digital content marketing: Marketers’ perceptions of best …
-
A study of active and passive user participation in virtual communitiesJournal of Electronic Commerce Research
-
Ismagilova E. Rana N. P. Slade E. L. Dwivedi Y. K. (2021). A meta-analysis of the factors affecting EWOM prov…
-
Kabadayi S. O’Connor G. E. Tuzovic S. (2020). Viewpoint: The impact of coronavirus on service ecosystems as s…
-
Kim E. Sung Y. Kang H. (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships influ…
-
Kim T. (2014). Observation on copying and pasting behavior during the Tohoku earthquake: Retweet pattern chan…
-
Kim T. Kim H. Kim Y. (2019). How do brands’ Facebook posts induce consumers’ e-word-of-mouth behavior? Inform…
-
Kujur F. Singh S. (2020). Visual communication and consumer-brand relationship on social networking sites: Us…
-
Kwok L. Lee J. Han S. H. (2022). Crisis communication on social media: What types of COVID-19 messages get th…
-
Lapoule P. Rowell J. (2016). Using social media to support trade shows: Developing the capabilities. South As…
-
Lee J. Xu W. (2018). The more attacks the more retweets: Trump’s and Clinton’s agenda setting on Twitter. Pub…
-
Leek S. Houghton D. Canning L. (2019). Twitter and behavioral engagement in the healthcare sector: An examina…
-
Li F. Larimo J. Leonidou L. C. (2021). Social media marketing strategy: Definition conceptualization taxonomy…
-
Manzanaro L. Valor C. Paredes-Gázquez J. D. (2018). Retweet if you please! Do news factors explain engagement…
-
McShane L. Pancer E. Poole M. (2019). The influence of B to B social media message features on brand engageme…
-
Mora Cortez R. Johnston W. J. (2020). The coronavirus crisis in B2B settings: Crisis uniqueness and manageria…
-
Murthy D. (2024). Sociology of Twitter/X: Trends challenges and future research directions. Annual Review of …
-
10.1016/j.techfore.2016.06.010
-
Pancer E. Poole M. (2016). The popularity and virality of political social media: Hashtags mentions and links…
-
Park C. S. Kaye B. K. (2019). Expanding visibility on Twitter: Author and message characteristics and retweet…
-
Phua J. Jin S. V. Kim J. (2017). Gratifications of using Facebook Twitter Instagram or Snapchat to follow bra…
-
Rivadeneira L. Yang J. B. López-Ibáñez M. (2021). Predicting tweet impact using a novel evidential reasoning …
-
Schreiner M. Fischer T. Riedl R. (2021). Impact of content characteristics and emotion on behavioral engageme…
-
Singh J. Shukla P. Kalafatis S. P. (2017). IT usage for enhancing trade show performance: Evidence from the a…
-
Smith T. M. Gopalakrishna S. Smith P. M. (2004). The complementary effect of trade shows on personal selling.…
-
Soboleva A. Burton S. Mallik G. Khan A. (2017). ‘Retweet for a chance to. . .’: An analysis of what triggers …
-
Son J. Lee H. K. Jin S. Lee J. (2019). Content features of tweets for effective communication during disaster…
-
Sridevi P. Niduthavolu S. Vedanthachari L. N. (2020). Analysis of content strategies of selected brand tweets…
-
Swani K. Brown B. P. Milne G. R. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 com…
-
Swani K. Milne G. Brown B. P. (2013). Spreading the word through likes on Facebook: Evaluating the message st…
-
Tafesse W. Wien A. (2018). Using message strategy to drive consumer behavioral engagement on social media. Jo…
-
Tan C. Lee L. Pang B. (2014). The effect of wording on message propagation: Topic- and author-controlled natu…
-
Verma D. Dewani P. P. (2021). EWOM credibility: A comprehensive framework and literature review. Online Infor…
-
Villamediana J. Küster I. Vila N. (2019). Destination engagement on Facebook: Time and seasonality. Annals of…
-
Villamediana-Pedrosa J. D. Vila-López N. Küster-Boluda I. (2019). Secrets to design an effective message on F…
-
Wang T. Yeh R. K. J. Chen C. Tsydypov Z. (2016). What drives electronic word-of-mouth on social networking si…
-
Wang W. L. Malthouse E. C. Calder B. Uzunoglu E. (2019). B2B content marketing for professional services: In-…
-
Wang Y. Hong A. Li X. Gao J. (2020). Marketing innovations during a global crisis: A study of China firms’ re…
-
Xun J. Guo B. (2017). Twitter as customer’s EWOM: An empirical study on their impact on firm financial perfor…
-
Yaghtin S. Safarzadeh H. Zand M. (2020). Planning a goal-oriented B2B content marketing strategy. Marketing I…
-
Yang Q. Nan Z. Tang Z. (2022). Influencing factors of the grassland ecological compensation policy to herdsme…
-
Yang Q. Tufts C. Ungar L. Guntuku S. Merchant R. (2018). To retweet or not to retweet: Understanding what fea…