Bridging Cultures in Virtual Workplaces: A Communication-Focused Review of Global Virtual Teams

Xiaotong Liu The University of Texas at Austin

Abstract

Globalization and advancements in technology have driven the rise of global virtual teams (GVTs), a trend accelerated by COVID-19. While prior literature highlights the significance of GVTs and digital communication, recent trends in the roles of communication and culture are understudied. This article reviews 51 empirical studies from the past decade to explore the interplay between communication, culture, and GVT operations. Key findings include managing cultural differences through communication, team cohesion challenges, the role of communication tools, and the impact of human factors on GVT performance. Theoretical and practical implications are discussed to guide future research and global team management.

Journal
Business and Professional Communication Quarterly
Published
2025-03-27
DOI
10.1177/23294906251327747
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