A 20-20 Culture Communication Template Tool for Multinational Management

Business and Professional Communication Quarterly Sep 2025

A 20-20 Culture Communication Template Tool for Multinational Management

Apoorva Bharadwaj

Abstract

The article deals with intercultural business communication challenges that complicate discourses in multinational organizations. The article explores the cultural incompatibility problems with their corresponding cultural dimensions extracted from the seminal theories of intercultural management to identify training needs for multinational managers. The fulcrum of this work rests on the salient value orientations that lead to communication collapses when managers from different countries fail to accomplish optimal cultural attunement in their narratives and script their conversations with ethnocentric biases. To counter these debilitating stressful intercultural conversations, the author presents an innovative training solution of a “20-20 culture-communication template tool” for coaching managers for effective production of ethno-relative dialogues across diverse geo-cultural economies. This culture tool uses a 20-point culture questionnaire format with the complementary application apparatus of 20 culture sensitivity programs that organizations can undertake for a quick tutoring of multinational managers for forging successful intercultural coalitions in plural work spaces.

Journal: Business and Professional Communication Quarterly
Published: 2025-09-01
DOI: 10.1177/23294906231159345
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Topics: writing centers

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