Celebrity-driven wellness ventures are pervasive and often spearheaded by white women, resulting in white-centric health guidance. One such venture is KINRGY, a workout and lifestyle method created by professional dancer Julianne Hough that regularly appropriates and exploits Eastern, Aboriginal, and BIPOC cultural practices. Through a critical rhetorical interrogation of the workout videos and Instagram feed of KINRGY, we assess how this method relies on cultural appropriation and New Age Orientalism to situate spirituality as the crux of universal health, thus establishing a reconfiguration of healthism into what we call “neohealthism”—a phenomenon that further obfuscates structural constraints on health, and expands the individual imperatives of healthful choices by placing metaphysical considerations on consumers’ shoulders. We theorize neohealthism through the following themes: the consumption of the Other via cultural exploitation, the question of expertise in spiritual leadership, and the intensified neoliberal imperatives that individualize health and wellness for self and the universe.

Alzheimer’s disease (AD), a neurodegenerative disease that progresses along a fluctuating course of changing capacities, affects approximately 5.7 million Americans, an estimate expected to skyrocket as the baby boomer generation ages. Adopting a rhetorical field methods approach I analyze the transcripts of qualitative interviews of 3 patients and 28 caregivers to understand how the chronicity of AD affects informal caregiving strategies as well as the lived experiences of persons with AD. Employing a new materialist framework along with rhetorical enactment theory, I posit chronicity as rhetorical action distributed not only among human and nonhuman agents but also across moments, requiring special attention to time and timing. I argue chronic illness is rhetorically enacted through three material-discursive practices: ontological practices that enact reality, alignment practices that facilitate or disrupt cooperation among entities, and mnemonic practices that enact and outsource memory among AD caregivers. Across all three kinds of practice, a material-discursive sense of kairos and chronos is advanced.