Amanda Wall

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Who Reads Wall

Amanda Wall's work travels primarily in Technical Communication (60% of indexed citations) · 5 total indexed citations from 2 clusters.

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  • Technical Communication — 3
  • Other / unclustered — 2

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Technical Communication Quarterly Apr 2018 OA PDF
    The art of selling-without-selling: Understanding the genre ecologies of content marketing ↗
    Amanda Wall; Clay Spinuzzi
    Abstract

    Content marketing involves creating content in genres that readers find useful. These genres individually do not persuade their readers to buy a given product and may not even mention the product or service being marketed. But collectively, they are designed to lead their readers to a purchase decision, that is, they sell without selling. The authors examine how content marketers strategically deploy these ecologies of genres.

    genre theory
    doi:10.1080/10572252.2018.1425483