This paper examines the written, spoken, and performed texts at The Alamo to quantify and analyze the white narratives that are presented. Through the use of a content and discourse analysis, we evaluate the rhetorical strategies The Alamo uses as it communicates Texas history to visitors. Our findings indicate that Anglo/white people are labeled as heroes and Mexican people are labeled as enemies. Narratives of Indigenous, Black, and Tejano people are virtually nonexistent in spite of the vibrant community organizations like the Tāp Pīlam Coahuiltecan Nation who are fighting for an accurate and thorough rendering of the site.

This paper theorizes historical marker texts (HMT) as succinct, public facing informational reports that reinforce white supremacy and minimize or erase the memory of Black, Indigenous, and people of color (BIPOC) individuals. In this layered content and discourse analysis, I evaluate the demographics of the commissioners at the local and state level, the instructions for the HMT application, and the text of a selected group of HMTs.