A readable style is created by proper handling of ideas, words, phrases, clauses, logic, syntax, and personality. Every word should be written for somebody. These rules tell how to create readable writing: (1) Read some great writing every day; (2) use genuinely familiar words; (3) break sentences into clearly defined units; (4) use signals in sentences (because, so, but); (5) make the subjects and verbs absolutely clear; (6) balance sentences with parallel structures; (7) use nouns sparingly, especially as modifiers; (8) make sentences answer Who does what?; (9) surprise the reader with variety; and (10) do not hesitate to break a rule or create a new one.