Arthur Money

2 articles
📚 Search for Money in CompPile →
University of Leeds ORCID: 0000-0003-1063-3680

Loading profile…

Publication Timeline

Co-Author Network

Research Topics

  1. IEEE Transactions on Professional Communication Jan 2012
    The Social Media Release as a Corporate Communications Tool for Bloggers ↗
    Leyland Pitt; Michael Parent; Peter Steyn; Pierre Berthon; Arthur Money
    Abstract

    This study examines the impact of a new communication tool, the social media release (SMR), on bloggers. Specifically, we seek to determine what factors will influence bloggers' intent to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communication tools are discussed.

    professional writing social media affect and writing
    doi:10.1109/tpc.2010.2046055
  2. IEEE Transactions on Professional Communication Jun 2011
    The Social Media Release as a Corporate Communication Tool for Bloggers ↗
    Leyland F. Pitt; Michael Parent; Peter G. Steyn; Pierre Berthon; Arthur Money
    Abstract

    This study examines the impact of a new communication tool, the social media release (SMR), on bloggers. Specifically, we seek to determine what factors will influence bloggers' intent to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communication tools are discussed.

    professional writing social media affect and writing
    doi:10.1109/tpc.2011.2121610