This article analyzes online policy tools used by public participants to participate in complex environmental risk deliberation, specifically in terms of HVHF (high volume hydraulic fracturing). This article argues that institutional environmental deliberation tools, which are increasingly found online, are embedded in ideological discourse frames that are often at odds with public user ideologies. This article argues that environmental deliberation tools designed and created by stakeholders through participatory design models are more effective in promoting complex deliberations about environmental risk. Such participatory tools more clearly take into account environmental justice, intersectional and precautionary considerations.