Two chickens, their feathers bedraggled, huddle together in apparent fear.The actor Alec Baldwin narrates, "What you are about to see is beyond your worst nightmares."A startling montage begins-a poultry worker herding birds against a wall as an injured hen struggles to stand, pigs in crates unable to roll over, rows of chickens on a conveyer line.So begins Meet Your Meat, produce by People for the Ethical Treatment of Animals (PETA), one of many organizations promoting an animal (Friedrich and Akin, 2002).In 1971, only one percent of the U.S. population considered themselves to be vegetarian (Euromonit 2000, a Vegetarian Resource Group poll indicated that 2.5 percent of respondents reported diets free of meat, poultry, or fish ( Vegetarian).The upward trend continues.Harris Interactive reported in 2008 that ten percent o vegetarianism, 3.2 percent .5 percent as vegan including eggs, dairy, and sometimes even honey) 2013, respectively, Gallup reported an vegetarian, two percent vegan (Newport, 2012) Polling reported six percent vegetarian and seven percent vegan, reaching a high of thirteen percent of U.S. citizens polled (Jensen, 2013).The 1970s were arguably a piv of this trend, as a number of seminal works were published that encouraged reduced consumption of animal products, including Frances Moore Lapp