Despite the fact that technical writers try to maintain an objective outlook, they cannot ignore the psychological states of consciousness that influence their writing. Arthur J. Deikman's theory of bimodal consciousness outlines two psychological states: active and emotive (or receptive). Writers must maintain a balance between the receptive state and the active, striving state to prevent writer's block and to enhance creativity, just as scientists balance mathematical (i.e., lexical or verbal) thinking with physics-related thinking. This article describes Deikman's model and shows its application in the technical writing classroom.