This article seeks to characterize the discourse community represented by the biennial conferences of the European Association for the Teaching of Academic Writing (EATAW). Drawing on information from EATAW's conference programs, the authors define the topical emphases of the 565 standard presentation abstracts (SPAs) accepted for the first six conferences, identify some of the community's dominant research practices and common methods of presentation, and track the changing international distribution of presenters over time. We conclude that the EATAW discourse community, true to its name, has remained focused primarily on pedagogy and on pragmatic research aimed at improving teaching practices. Working in a multilingual context, EATAW teachers/researchers tend towards an 'internationalist perspective' (Horner and Trimbur 2002: 624), one that is attentive to linguistic and cultural differences and favours empirical research as a means of identifying diverse student needs. This perspective, along with a tendency toward cross-institutional and international research partnerships, stands in contrast to the perspective of the Conference on College Composition and Communication (CCCC) the conference which best represents the American composition tradition.

Makes a case for using advertising as the common subject matter in a composition course, and for analyzing advertisements as a means of teaching argumentation. Discusses seeking a social-epistemic curriculum in the heterogeneous writing class. Shows why the close analysis of print advertisements provides an ideal opportunity to discuss questions of what constitutes a good claim.

Within his substantial body of nonfiction, there is, I think, no single metaphor that better describes John McPhee's relationship with his readers and his subjects than does the title of his third collection of essays. 1 Giving Good Weight, the lead essay in the collection of the same name, is an account of greenmarkets in New York in the 1970s. As one of McPhee's subjects tells us, the markets were planned mainly as 'a natural answer to a twofold problem': loss of farmland in the metropolitan area and a lack of 'fresh, decent food' in the city, but it was hoped that, with the right attitude and a little luck, they would also start conversations, help resuscitate neighborhoods, brighten the aesthetic of the troubled town (34). It is characteristic of McPhee and crucial to our reading of the essay that the perspective we are given on the interaction between buyers and sellers is both McPhee's own and, to a large extent, that of his principal subjects. Characteristic, because McPhee consistently takes the side of those about whom he writes in his nonfiction; and in this case, he has done so quite literally: as the essay opens, the author is standing on the greenmarketers' side of the table, selling vegetables, discovering first-hand how it feels to face the urban hordes, who slit the tomatoes with [their] fingernails, excavate the cheese with their thumbs, pulp the nectarines and rape the sweet corn (3). Crucial, because in taking the greenmarketers' perspective, McPhee establishes an identification that has important consequences for our reading of the entire essay. They are good people, these greenmarketers honest, hardworking, and committed to what they do-and McPhee's ethos benefits from his respectful and respected association with them. The governing metaphor captures the essence of the piece and of McPhee's ethos in almost all of his nonfiction. Giving good weight: apart from its prominent post as title of the title essay, it is a phrase used only three times, yet it reverberates throughout one's reading; or more accurately, it galvanizes all the unspoken responses one has to the varied themes that play across the essay. To good weight means, literally, to be generous when selling produce, to give three-and-a-quarter pounds of tomatoes for the price of three. But it also means, not only metaphorically but actually, the fostering of human fellowship and trust-the forging of an almost palpable bond through an act of commercial generosity. When customers find out that a young teacher selling