Organizations such as universities and corporations are increasingly using electronic text media such as electronic mail and conferencing systems to communicate with associates. However, technical communicators currently have no rhetorical strategies to deal with these new and unfamiliar media; they must generate new strategies to communicate and persuade through electronic text. This paper discusses the characteristics of electronic text that call for new rhetorical strategies, examines how users function rhetorically in the new media, and outlines several strategies that technical communicators can use when communicating through electronic text.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>