Technical writers and editors assume that readers are generally helped when nominalizations and the weak verbs that accompany them are replaced with the verb form of the nominalization. The study discussed here tests that assumption. Specifically, the study assessed the effect of nominalizations, nominalization imageability, and idea importance on readers' recall of technical prose. The results indicate that denominalized text is most effective in helping native speakers focus on more important information. Yet for non-native speakers, nominalized text may work quite well. Conclusions and recommendations for further study are offered.