This book provides a thorough examination of the role of ethics in design and engineering. Drawing from a wide variety of cases, the author argues that ethics are already embedded in an engineer’s design decisions and offers engineers and technical and professional communicators (TPC) methods for thinking through the implications of design decisions. The book succeeds in illustrating how ethics is embedded in every design decision. The author notes that the aim of this book “is to show that ethical considerations enter into all design solutions and thus are integral to the intellectual core of engineering.” The target audience is engineering students and faculty. However, more general TPC readers and educators will find parallels between his discussions of ethics and morals with TPC’s usability concerns.