As new and developing technologies impact public and private life, rhetoricians would be remiss to overlook the deliberative rhetorics that justify their development, implementation, use-value, and impact. Using the 2013 joint congressional hearing “Next Generation Computing and Big Data Analytics” as an example, I argue that justificatory rhetorics <em>about</em> technology intersect with rhetoric <em>from</em> technology, obscuring information vital to critical deliberation. I demonstrate that the expert witnesses at this hearing draw upon rhetoric traditionally associated with American industrialization. Doing so allows them to articulate Big Data as a resource situated upon a metaphorical, American landscape and thus encourages the public to treat it as a natural resource that must be exploited for the betterment of the nation. Ultimately, I argue the use of this rhetoric dissuades critical analysis of the worth of Big Data and investigation of its technical aspects. This raises troubling questions about the ability of rhetoric <em>about</em> technology to both veil and guides what the public accepts as ethical rhetoric <em>from</em> technology.

When the late Aaron Traywick—self-styled biohacker and founder of Ascendance Biomedical—dropped his pants in front of a live audience and injected an untested, experimental, do it yourself treatmen...