Technical communicators are often charged with creating access to meaning through technology. However, these practices can have marginalizing effects. This article argues for reimagining accessibility through virtue ethics. Rather than identifying accessibility as an addition to document design or a set of guidelines, virtue ethics situates accessibility as a habitual practice, part of one's character. This article describes the application of virtue ethics in a university partnership, which sought to create a culture of accessibility through three goals: to consider accessibility as an on-going process, to consider accessibility as a "vital" part of all document design, and to recognize accessibility as a shared responsibility among stakeholders. Focusing on the virtues of courage and justice, we interpret data from a survey of instructors and then provide suggestions on how others can join the accessibility conversation.