Asking how post-crisis countercultural formations compose new means of resisting an unjust economic order, this essay centers the tiny homes movement, which takes the financialization and commodification of housing as a warrant for radically downsized dwellings. As I argue, the campaign to displace (from) big homes and emplace tiny homes relies on coordinating rhetorical modalities: the parrhēsiastic case against dominant but flawed materializations of “good living” and the eudaimonic envisioning of an alternative “good living” less beholden to capital. I conclude by reviewing both problematics and possibilities that emerge from this inventive play for social and economic change.

There is little rhetorical inquiry that does not grapple, in one way or another, with tensions between the need for healthy, beneficial encounters with authority and concern for the monolithic and ...