THE ARTICLE you are about to read is a truly superlative piece of craftsmanship! This excitingly new, amazingly perceptive study presents a unique discussion of one of the significant issues so pervasive at this particular point in time. Some of you only go around once in these journals, so you've got to grab for all the gung-ho you can get! You've got a lot to get, and this paper's got a lot to give! Illumination is just a sentence away! You'll find every sentence, every phrase, chockfull of nourishing information! After this one, other essays just won't stack up! The paragraph you have just read is an example of unmitigated buncombe, balderdash, and bafflegab-precisely the topic of this paper. Like much of the rhetoric of the estimated 500 messages of Madison Avenue advertigo to which the average American is daily subjected, the rhetoric of the preceding paragraph

Preview this article: The Electric Carrot: The Rhetoric of Advertisement, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/ccc/26/2/collegecompositionandcommunication17120-1.gif