David Bradford

1 article
IBM (United States)

Loading profile…

Publication Timeline

Co-Author Network

Research Topics

Who Reads Bradford

David Bradford's work travels primarily in Technical Communication (100% of indexed citations) · 1 indexed citations.

By cluster

  • Technical Communication — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. IEEE Transactions on Professional Communication Jun 1984
    The persona in microcomputer documentation ↗
    David Bradford
    Abstract

    The author examines the classical notion of persona (the role adopted by the writer) as a term useful in analyzing technical documents. It isolates rhetorical strategies that are components of the user-friendly persona and briefly speculates on the usefulness of those strategies given the interactive relationship between the writer and the audience.

    rhetorical criticism
    doi:10.1109/tpc.1984.6448796