In this review essay, we look back at the evolution of the rhetoric of science by reviewing the Case Studies and Issues and Methods volumes edited by Randy Harris. We conclude by reflecting on the past, present, and future of the discipline.

Few popular science news articles today attract as much attention or are communicated with as much flamboyance as those involving the neurosciences. Catchy but charged headlines such as "Obese Teens May Be Lacking in Brain Size, Not Willpower" These popular accounts present rhetoric scholars with numerous opportunities for interrogating scientific understandings of the brain and their development through the discourses, practices, and materials of neuroscience. However, a strictly deconstructive approach, as Bruno Latour (2004) notes, can be viewed as intellectually hostile to the efforts of scientific researchers (p. 225-228). Because neuroscience is a relatively new and diverse field, it is important to