Evolving from principles observed in telecommunications and servomechanisms, cybernetics is now a broad interdisciplinary science that embraces all biological and environmental activities, including human thought and social organization. Cybernetics provides the unifying basis for various scientific techniques used in business management today, but computer-aided administration and factory automation are only a start. Eventually, comprehensive systems of artificial intelligence will function at the highest level to direct, not merely manage, the total operation of industry, even the administration of society itself. Clearly, there will be marked impact on human communication, especially in scientific and technical publications for marketing and training.