The author discusses the meaning of corporate culture. He describes the circumstances leading to the adoption, in 1985, of Warner-Lambert's corporate creed. He reproduces the creed, which is a statement of the company's responsibilities to its customers, employees, shareholders, and suppliers and to society, in its entirety. He then examines the corporate activities that it has motivated.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>