To survive, technical journals must continuously attract readers. The author is primarily concerned with the accuracy and validity of any statement about his work. Only the editor can act as the advocate of the readers, making sure that the author's message will be at all times understandable. This paper explores methods of working with authors on the readers' behalf. The editor, in his first contact with the author, must establish a climate of cooperation and inspire confidence. a booklet of author's aids is often useful in the joint planning of an outline. By identifying one or two first principles which can serve to initiate a reader who is unfamiliar with the subject — and then developing a logical sequence of ideas, the author can make a firm start towards a more successful draft. Proper editorial management and systematic planning of communication between editor and author can improve readability and thus sustain the interest of present readers while attracting others.