As a pedagogical tool, “style” in writing center lore has been cast as a lower-order concern. This marginalization stems not only from the difficulty of defining the word itself, but also from a persistent belief that “style” exists in a vacuum separate from “content,” “development,” and grammar, thus being of secondary importance to tutors and administrators. In this article, Edward Santos Garza challenges this clinical framework, arguing that style, a vital, permeating force, has much to offer those in writing center work. He positions style as a tool to help WC visitors more fully discuss, assess, and strengthen themselves as writers. Asserting that style is equally valuable for thinking about writing with regard to identity, Garza envisions how WC staff could productively foreground it in sessions and training.