In the pursuit of conveying their missions and services to a diverse audience, writing centers have long engaged in impression management (IM) strategies. This article presents a novel examination of how writing centers manage impressions, particularly in online contexts. Drawing from impression management theory (Jones and Pittman; Boz and Guan; Terrell and Kwok), this micro-study analyzes the intentional strategies employed by writing centers to shape perceptions among stakeholders. The research, conducted at the University of Central Arkansas, investigates the extent to which writing center staff set goals for managing external impressions, the predominant IM strategies utilized, and the level of audience engagement for each. The findings suggest that audiences respond favorably to IM tactics that enhance perceptions of attractiveness and competence. Through survey analysis and examination of social media platforms, the study reveals prominent IM tactics employed by writing centers, with a focus on ingratiation and organizational promotion. Results also highlight the limited use of intimidation and supplication tactics, suggesting a predominant focus on positive reinforcement and community engagement. Additionally, the study offers practical recommendations for writing centers to systematically assess and improve their impression management efforts, including conducting IM audits and developing action plans aligned with organizational goals. Overall, this research contributes to a deeper understanding of how writing centers strategically navigate online impression management to effectively communicate their value and engage with stakeholders. It underscores the significance of intentional IM efforts in enhancing credibility, attracting new clients, and fostering positive relationships within the academic community.